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Analytics

Every site AURAFUSE publishes ships with a first-party tracker: a dependency-free script that reports straight into AURAFUSE's own database. No third-party pixels, no sampling, no data leaving your stack — the numbers are raw, real-time, and yours.

What gets tracked​

The tracker watches previews and published sites alike:

  • Pageviews — initial loads plus SPA navigations.
  • Clicks — link clicks, flagged when outbound.
  • Forms — form starts and submissions.
  • Downloads — clicks on file links (PDF, ZIP, DOCX, ...).
  • Scroll depth — a one-time deep-scroll event per page.
  • Custom events — anything you emit via window.trackEvent or a data-analytics-event attribute.
  • Geography and device — every event is stamped with the country it came from (derived from network geo headers on the server) and a coarse device class — desktop, tablet, or mobile — from the browser's user agent.

Visitors get an anonymous ID and a session ID; beacons are sent quietly without CORS preflight, and invalid events are dropped silently so a broken call can never pollute your data.

Traffic caps by plan​

Paid plans include a monthly visit allowance per brand (a visit is a unique session within the calendar month); higher tiers are unlimited. If a brand reaches its cap, new events for that brand pause until the next month — your data stays accurate, just on hold.

The dashboard​

The per-brand dashboard answers "how is my site doing?" at a glance:

The analytics dashboard

  • Stat cards with deltas — pageviews, visitors, and events compared against the previous period, so movement is visible immediately.
  • Time series — traffic over time with hour or day granularity.
  • Top pages and referrers — what people view and where they come from.
  • Live event feed — events streaming in as they happen.

Saved custom charts​

Beyond the defaults, build custom charts from any tracked dimension and save them to the dashboard. Track the metrics your business actually cares about — signup-page conversion, campaign-landing bounce, download counts — without exporting anything.

AI analytics chat​

Numbers become answers with the AI analytics chat: ask questions in plain language about your own data and get grounded responses.

Asking the analytics AI a question

"Where did last week's traffic come from compared to the week before?" or "which page loses the most visitors?" — the assistant queries your tracked events and explains the result.

Ask Analytics answering a live question with a chart

Optional GA4 forwarding​

Already invested in Google Analytics? Brands can opt into GA4 forwarding: every ingested event is mirrored to Google Analytics 4 via the Measurement Protocol. It is fire-and-forget — a GA4 outage never affects your first-party data — and per-brand configurable.

Tips​

  • The dashboard is per brand; compare brands in the Intelligence feed instead.
  • Custom charts are the fastest way to watch a new campaign land.
  • Ask the AI chat before writing SQL — most questions are one prompt away.